الرياضة و القيم عبر الميديا الجديدة : دراسة تحليلية لتعليقات المدونين عبر موقع اليوتيوب

الملخص EN

This study examines the relationship between sport and values through new media ,we analyzed the content of bloggers′ comments via the popular YouTube website ,we used a content analysis tool , the analysis categories are ,language , dimensions , positive and negative values included in the comments ,and each category contained a number of elements or indicators ,finally ,let us reveal the tyranny of negativity over the nature of sport – related values .