دور منصات التواصل الاجتماعي في الترويج الافتراضي السياحي : دراسة وصفية على عينة من مستخدمي صفحة "صبري لاند" على الفيسبوك

الملخص EN

The roles of social media platforms increase with the increasing of their compatible applications and the quality of uses associated with the promotion of tourism contents through Facebook pages, given the importance of these virtual platforms, especially Facebook, many tourism spaces resort to exploiting it to enable them to reach a larger audience; the study aims to reveal the role of these platforms in the virtual tourism promotion through a sample of users of the "Sabry Land” tourictic pase on Facebook.

The study revealed that the page contains many gratifications, including that it works to enable the possibility of introducing new tourism offers and promoting it, but it actually needs formal and objective diversification and quantitative intensification of the published content.