التسويق الاستباقي ودوره في تعزيز التميز المنظماتي دراسة استطلاعية لآراء عينة من أصحاب الأسواق التجارية

الملخص EN

The research aims to release some of the intellectual and cognitive foundations on the topic of proactive marketing and to identify the role that can be played in creating organizational excellence for companies.

A number of commercial markets were selected to be the field of research, and the research sample included 38 owners of these markets who have experience in the marketing field.

The results of the research indicated To the existence of a significant correlation between the dimensions of proactive marketing and organizational excellence, as the results showed that proactive marketing can contribute to enhancing organizational excellence.