دور أبعاد المزيج الترويجي لوكالات السياحة و الأسفار في تقديم المنتج السياحي الوطني : دراسة تسويقية قانونية

الملخص EN

All the countries of the world, with all their strength to attract as many tourists as possible, to satisfy the needs of various existing customers and to potential customers on the other hand, with the aim of making Algeria an attractive tourist destination, particularly in the midst of falling oil prices.

Algeria, like all other countries, aspires to achieve this goal, which is not forced to do so.

It has to announce the general influx among the economic agents, especially the owners of tourism and travel agencies, who are more than ever obliged to promote and promote the tourism sector using various tools The promotion of public relations in the definition of the tourist product at the national level, not to mention the need to use modern tools, the inevitability of entering the world of digital economy, and accept the challenge for the electronic marketing of the destination of Algeria Tourism.