الاقتصاد الرقمي و تكنولوجيات الاتصال : طرق و آليات الترويج عبر التجارة و التسويق الإلكتروني

الملخص EN

This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field.

The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing.

Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives.

In addition, the modernization of companies in the field of E-marketing and E-commerce has a direct impact on the strategic relationship between internet users, information, technology and business.

In this sense, my theoretical study determines methods and mechanisms of promotion through E-commerce and E-marketing during the revolution of the digital economy and the technologies of modern and social communication.