Nationalism and the use of pop music : a discourse analysis of the song “Boshret Kheir"

الملخص EN

The Egyptian Arabic song, “Boshret Kheir” or ‘good omen’, represents an example of the role of popular music in promoting populism, patriotism, and the ideology of Egyptian nationalism.

Given the song’s popularity, this article poses the question: what transforms an ordinary pop song into a national phenomenon? The song is studied through observational discourse, using visual semiotic analysis of its video clip.

The song was adopted as a patriotic anthem of sorts by a segment of society- namely those espousing the mainstream narrative in support of the military.

It was produced to encourage political activism and participation but carried a deeper meaning given its affiliation with the ruling military at the time.

The song was released ten days before the presidential elections, almost one year after former president Mohammed Morsi was ousted, on June 30th, 2013.

Although “Boshret Kheir” was meant to encourage people to participate in the presidential elections, the discourse analysis in this study shows that the song’s lyrics symbolized the election’s legitimacy.