دور نظم المعلومات التسويقية في تطوير خدمات البنوك

الملخص EN

The purpose of this study is to identify the impact of marketing information systems in providing banking services to banks, identify the role of marketing information systems in developing customer services, and attract new customers.

We study from the Faisal Islamic Bank where it was number 60 to identify and analyze 50 identification is obtained and complete study data to the following results: 1.

Marketing information system affect the performance of bank services.

2.

Marketing information systems help to achieve goals.

.

3.

The computerization of the banking system leads to provide good services4.

Marketing information system application helps to take the right decision at the right time.

Key words: Marketing, information management, Bank.