القرار الاستراتيجي و تأثيره في المزيج الترويجي : بحث استطلاعي في شركة الربيع العامة وزارة الصناعة العراقية

الملخص EN

The researchers are examining the impact of the strategic decision on the promotionalmix with its elements (advertising, personal selling, sales promotion, public relations anddirect marketing), and the research problem was represented by a number of questionsthat were answered to know the extent of the interest of the higher management in thecompany discussed with the strategic decision and thus knowing the reality of the impactof the decision The strategy is in the promotional mix, and the importance of researchstems from the importance of the role played by the strategic decision through its effectin achieving the goals of the researched company in completing its business with highefficiency, and the questionnaire was used as a data collection tool designed according tothe theoretical side and distributed to a sample of (40) respondents, represented by thegeneral manager of the company, his assistants, department heads, and people in chargein the public spring company.

The (F) test was used to determine the significance of theimpact through the use of the statistical program (SPSS 22).

The research The researchreached a set of conclusions, including the presence of a significant effect of the strategic