Enhancing user experience for mobile learning using augmented reality and learning style

الملخص EN

Current m-learning media are available in both native application and web-based application forms which create different user experience.

Also, as the learners generally have diverse preferences and needs, a single style of m-learning may not meet such requirements.

In order to formulate better and more attractive interaction between the learner and m-learning system, this study introduces aug- mented reality (AR) to both native and web applications as a means to improve captivation and create new user experience.

A single group of learners is selected to try both types of application.

The re- searcher groups the learner by learning style, using Felder-Silverman Learning Style Model, and then determines effectiveness of both forms of m-learning through an experiment.

Experiment showed that all 4 learner groups were more satisfied with AR-enhanced native application based on user experience design due to its attractiveness and entertainment.