Joint Inventory, Pricing, and Advertising Decisions with Surplus and Stockout Loss Aversions
المؤلفون المشاركون
Cao, Bing-Bing
Fan, Zhi-Ping
Li, Hongyan
You, Tian-Hui
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2016، العدد 2016 (31 ديسمبر/كانون الأول 2016)، ص ص. 1-14، 14ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2016-06-05
دولة النشر
مصر
عدد الصفحات
14
التخصصات الرئيسية
الملخص EN
The newsvendor models considering decision-makers’ behavioral factors remain a fruitful research area in operation management field in past decade.
In this paper, we further extend the current literatures to look into joint inventory, pricing, and advertising decisions considering loss aversion effects under the newsvendor setting.
The purpose is to explore how the loss aversions affect the optimal policy of order quantity, price, and advertising effort level.
We present an integrated utility model to measure both economic payoff and loss aversion utility of the newsvendor, where surplus loss aversion and stockout loss aversion are first separately defined and quantified.
Then, we analyze the optimal solution conditions of the integrated model under exogenous and endogenous price cases, respectively.
Under exogenous price case, we find that the uniquely optimal policy exists and is presented in the closed form.
Under endogenous price case, the optimal policy is determined under mild conditions; we also provide the solutions when order quantity factor or advertising effort level is fixed in this case.
In addition, the sensitivity analysis shows that the loss aversions affect the optimal decisions of order quantity, price, and advertising effort level in a systematic way.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Cao, Bing-Bing& Fan, Zhi-Ping& Li, Hongyan& You, Tian-Hui. 2016. Joint Inventory, Pricing, and Advertising Decisions with Surplus and Stockout Loss Aversions. Discrete Dynamics in Nature and Society،Vol. 2016, no. 2016, pp.1-14.
https://search.emarefa.net/detail/BIM-1103340
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Cao, Bing-Bing…[et al.]. Joint Inventory, Pricing, and Advertising Decisions with Surplus and Stockout Loss Aversions. Discrete Dynamics in Nature and Society No. 2016 (2016), pp.1-14.
https://search.emarefa.net/detail/BIM-1103340
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Cao, Bing-Bing& Fan, Zhi-Ping& Li, Hongyan& You, Tian-Hui. Joint Inventory, Pricing, and Advertising Decisions with Surplus and Stockout Loss Aversions. Discrete Dynamics in Nature and Society. 2016. Vol. 2016, no. 2016, pp.1-14.
https://search.emarefa.net/detail/BIM-1103340
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1103340
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر