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A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis
المؤلفون المشاركون
Long, Hoang Viet
Son, Le Hoang
Khari, Manju
Arora, Kanika
Chopra, Siddharth
Kumar, Raghvendra
Le, Tuong
Baik, Sung Wook
المصدر
Computational Intelligence and Neuroscience
العدد
المجلد 2019، العدد 2019 (31 ديسمبر/كانون الأول 2019)، ص ص. 1-10، 10ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2019-05-13
دولة النشر
مصر
عدد الصفحات
10
التخصصات الرئيسية
الملخص EN
Customer retention is invariably the top priority of all consumer businesses, and certainly it is one of the most critical challenges as well.
Identifying and gaining insights into the most probable cause of churn can save from five to ten times in terms of cost for the company compared with finding new customers.
Therefore, this study introduces a full-fledged geodemographic segmentation model, assessing it, testing it, and deriving insights from it.
A bank dataset consisting 11,000 instances, which consists of 10,000 instances for training and 10,000 instances for testing, with 14 attributes, has been used, and the likelihood of a person staying with the bank or leaving the bank is computed with the help of logistic regression.
Base on the proposed model, insights are drawn and recommendations are provided.
Stepwise logistic regression methods, namely, backward elimination method, forward selection method, and bidirectional model are constructed and contrasted to choose the best among them.
Future forecasting of the models has been done by using cumulative accuracy profile (CAP) curve analysis.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Long, Hoang Viet& Son, Le Hoang& Khari, Manju& Arora, Kanika& Chopra, Siddharth& Kumar, Raghvendra…[et al.]. 2019. A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis. Computational Intelligence and Neuroscience،Vol. 2019, no. 2019, pp.1-10.
https://search.emarefa.net/detail/BIM-1129670
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Long, Hoang Viet…[et al.]. A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis. Computational Intelligence and Neuroscience No. 2019 (2019), pp.1-10.
https://search.emarefa.net/detail/BIM-1129670
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Long, Hoang Viet& Son, Le Hoang& Khari, Manju& Arora, Kanika& Chopra, Siddharth& Kumar, Raghvendra…[et al.]. A New Approach for Construction of Geodemographic Segmentation Model and Prediction Analysis. Computational Intelligence and Neuroscience. 2019. Vol. 2019, no. 2019, pp.1-10.
https://search.emarefa.net/detail/BIM-1129670
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1129670
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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