Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior
المؤلف
المصدر
Computational Intelligence and Neuroscience
العدد
المجلد 2018، العدد 2018 (31 ديسمبر/كانون الأول 2018)، ص ص. 1-12، 12ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2018-12-04
دولة النشر
مصر
عدد الصفحات
12
التخصصات الرئيسية
الملخص EN
Search users rely on result captions including titles, snippets, and URLs to decide whether they should read and click a particular result or not.
Snippet usually serves as a query-dependent summary of its corresponding landing page and is therefore treated as one of the most important factors in search interaction process.
Although there exist many efforts in improving snippet generation algorithms and incorporating more powerful interaction functions into snippets, little attention is paid to the effect of text highlighting in user behaviors.
The highlighting of query terms in search snippets has been regarded as a matter of course and whether there exists a better way in snippet text highlighting remains uninvestigated.
In this paper, we try to find out whether the default strategy of highlighting query terms employed by most commercial search engines is the best for search users.
Through carefully designed experiments, we show that the retrieval efficiency can be affected by different term-highlighting strategies without changes in snippet contents.
We also propose an automatic method which adopts CRF to learn to highlight terms based on word embedding, Wikipedia, and snippet content information.
Experimental results show that the proposed method could predict highlighted terms selected by crowd workers with moderate performance.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Zhang, Hui. 2018. Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior. Computational Intelligence and Neuroscience،Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1130838
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Zhang, Hui. Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior. Computational Intelligence and Neuroscience No. 2018 (2018), pp.1-12.
https://search.emarefa.net/detail/BIM-1130838
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Zhang, Hui. Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior. Computational Intelligence and Neuroscience. 2018. Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1130838
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1130838
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر