إستراتيجية مقترحة لتحسين أداء سوق خدمات المراجعة الليبي

الملخص AR

The importance of this search is benefited from the science of marketing which provide a proposed strategy to improve the performance of the Libyan audit market, which is supposed to be the nature of the activity to provide a broad base of society services, and working to satisfy to ensure the efficiency and effectiveness of services provided, This represents the essence of the proposed strategy, Thus, the search has been targeted to: -Theoretical aspect which the researcher took about identification of Audit services market ,improve performance, and the scientific framework of the proposed strategy.

-The second included a field search carried out on two levels, two samples which are independent of each number (10) members through a questionnaire In order to measure their point of view in the proposed strategic role (As the independent variable) to improve the performance of the Libyan audit market(As continued Variable)Which proved incorporeal the relationship between them through the use of the test (Independent Samples Test) The search recommends the following: The need to adopt Libyan audit Offices the proposed strategy, because of what important to improve the performance of the Libyan audit market