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A Network-Based Approach to Modeling and Predicting Product Coconsideration Relations
المؤلفون المشاركون
Sha, Zhenghui
Huang, Yun
Fu, Jiawei Sophia
Wang, Mingxian
Fu, Yan
Contractor, Noshir
Chen, Wei
المصدر
العدد
المجلد 2018، العدد 2018 (31 ديسمبر/كانون الأول 2018)، ص ص. 1-14، 14ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2018-01-28
دولة النشر
مصر
عدد الصفحات
14
التخصصات الرئيسية
الملخص EN
Understanding customer preferences in consideration decisions is critical to choice modeling in engineering design.
While existing literature has shown that the exogenous effects (e.g., product and customer attributes) are deciding factors in customers’ consideration decisions, it is not clear how the endogenous effects (e.g., the intercompetition among products) would influence such decisions.
This paper presents a network-based approach based on Exponential Random Graph Models to study customers’ consideration behaviors according to engineering design.
Our proposed approach is capable of modeling the endogenous effects among products through various network structures (e.g., stars and triangles) besides the exogenous effects and predicting whether two products would be conisdered together.
To assess the proposed model, we compare it against the dyadic network model that only considers exogenous effects.
Using buyer survey data from the China automarket in 2013 and 2014, we evaluate the goodness of fit and the predictive power of the two models.
The results show that our model has a better fit and predictive accuracy than the dyadic network model.
This underscores the importance of the endogenous effects on customers’ consideration decisions.
The insights gained from this research help explain how endogenous effects interact with exogeous effects in affecting customers’ decision-making.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Sha, Zhenghui& Huang, Yun& Fu, Jiawei Sophia& Wang, Mingxian& Fu, Yan& Contractor, Noshir…[et al.]. 2018. A Network-Based Approach to Modeling and Predicting Product Coconsideration Relations. Complexity،Vol. 2018, no. 2018, pp.1-14.
https://search.emarefa.net/detail/BIM-1133363
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Sha, Zhenghui…[et al.]. A Network-Based Approach to Modeling and Predicting Product Coconsideration Relations. Complexity No. 2018 (2018), pp.1-14.
https://search.emarefa.net/detail/BIM-1133363
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Sha, Zhenghui& Huang, Yun& Fu, Jiawei Sophia& Wang, Mingxian& Fu, Yan& Contractor, Noshir…[et al.]. A Network-Based Approach to Modeling and Predicting Product Coconsideration Relations. Complexity. 2018. Vol. 2018, no. 2018, pp.1-14.
https://search.emarefa.net/detail/BIM-1133363
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1133363
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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