Halal awareness among orang Asli in Sungai Chiong village, banding lake, Perak

الملخص EN

Industrial Master Plan (IMP) 2006-2020 aims to make Malaysia to become global hub for the production and trade in Halal goods and services.

In order to reach this vision, all the information and output must be channeled throughout all segments of people including the underserved community such as the Orang Asli community.

One of the methods for delivering the awareness was education program.

Therefore, the Halal awareness program was conducted under the purview of the IIUM International Institute for Halal Research and Training (INHART) on May 2015 in Orang Asli settlement Sg.

Chiong village in Temenggor Lake, Gerik Perak.

The objective of this paper is to study the level of Halal awareness amongst the Orang Asli community in Sg.

Chiong village, Perak and to evaluate the issues and challenges in enhancing the Halal awareness and education in this area.

This study uses a qualitative approach for the analysis, on-site observation and also semi-structured interview as part of the Knowledge Transfer Program (KTP) report.

The result showed that the level of Halal awareness amongst the Orang Asli community in this settlement is in low level and it can be continuously improving in the future.

In order to make Orang Asli community well aware and educated on Halal, necessary steps must be taken during the early ages of childhood to ensure the chain of knowledge would be continuous and sustainable throughout generations.