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Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities
المؤلفون المشاركون
Shahbaz, Muhammad
Gao, Changyuan
Zhai, Lili
Shahzad, Fakhar
Abbas, Adnan
Zahid, Rimsha
المصدر
العدد
المجلد 2020، العدد 2020 (31 ديسمبر/كانون الأول 2020)، ص ص. 1-17، 17ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2020-06-22
دولة النشر
مصر
عدد الصفحات
17
التخصصات الرئيسية
الملخص EN
A persistent question for information technology researchers and practitioners is how big data analytics (BDA) can improve sales performance.
Therefore, this study proposed a research model to investigate the impact of BDA on perceived sales performance in accordance with the resource-based view (RBV) and dynamic capability theory.
The 416 valid responses collected from the employees of pharmaceutical organizations were analyzed using structural equation modelling to test the proposed research model.
Results indicated that the BDA and customer relationship management (CRM) capabilities shared a strong positive impact on perceived sales performance.
BDA, as organizational resources, creates organizational dynamic capabilities, such as CRM capabilities.
BDA and CRM capabilities can influence perceived sales performance.
Furthermore, CRM capabilities have a significant mediating impact on the relationships between BDA and perceived sales performance.
This study also highlighted the practical and theoretical implications of the proposed model, the research limitations, and the future research directions.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Shahbaz, Muhammad& Gao, Changyuan& Zhai, Lili& Shahzad, Fakhar& Abbas, Adnan& Zahid, Rimsha. 2020. Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities. Complexity،Vol. 2020, no. 2020, pp.1-17.
https://search.emarefa.net/detail/BIM-1142295
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Shahbaz, Muhammad…[et al.]. Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities. Complexity No. 2020 (2020), pp.1-17.
https://search.emarefa.net/detail/BIM-1142295
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Shahbaz, Muhammad& Gao, Changyuan& Zhai, Lili& Shahzad, Fakhar& Abbas, Adnan& Zahid, Rimsha. Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities. Complexity. 2020. Vol. 2020, no. 2020, pp.1-17.
https://search.emarefa.net/detail/BIM-1142295
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1142295
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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