Dynamic Pricing under Cost Reduction in the Presence of Myopic and Strategic Consumers
المؤلفون المشاركون
Liu, Guangning
Guan, Zhenzhong
Wang, Hua
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2019، العدد 2019 (31 ديسمبر/كانون الأول 2019)، ص ص. 1-15، 15ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2019-06-25
دولة النشر
مصر
عدد الصفحات
15
التخصصات الرئيسية
الملخص EN
After release, a product usually suffers cost reductions during its whole lifespan.
Compared to the myopic, strategic consumers may have stronger incentive to delay the purchase once they perceive that a significant cost reduction will result in a markdown.
The strategic (compared to the myopic) properties influence the seller both quantitatively in terms of proportion of strategic consumers and qualitatively in terms of customer patience.
To forecast the reaction of the whole market under cost reduction, it is necessary to acquire the strategic properties.
In this paper, we study the impacts of proportion of strategic consumers, customer patience, and cost reduction on dynamic pricing strategy when cost reduction comes from technology advancement.
The seller makes pricing strategies when facing unknown future cost, and the buyer makes purchase decisions when facing unknown future price.
Our study shows that generally both higher strategic consumer proportion and customer patience contribute to a delay in sales.
Further, profit diversion happens under great combination of strategic properties.
In addition, with the increase of customer patience, not only strategic but also myopic consumers will buy less.
Finally, the strategic properties moderate the pricing strategy in latter stage when there is a cost reduction.
This indicates a threshold as combination of strategic properties, upon which seller tends to offer a smaller markdown to discourage strategic waiting, and under which seller tends to offer a greater markdown to divert strategic consumers to the latter period.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Liu, Guangning& Guan, Zhenzhong& Wang, Hua. 2019. Dynamic Pricing under Cost Reduction in the Presence of Myopic and Strategic Consumers. Discrete Dynamics in Nature and Society،Vol. 2019, no. 2019, pp.1-15.
https://search.emarefa.net/detail/BIM-1146337
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Liu, Guangning…[et al.]. Dynamic Pricing under Cost Reduction in the Presence of Myopic and Strategic Consumers. Discrete Dynamics in Nature and Society No. 2019 (2019), pp.1-15.
https://search.emarefa.net/detail/BIM-1146337
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Liu, Guangning& Guan, Zhenzhong& Wang, Hua. Dynamic Pricing under Cost Reduction in the Presence of Myopic and Strategic Consumers. Discrete Dynamics in Nature and Society. 2019. Vol. 2019, no. 2019, pp.1-15.
https://search.emarefa.net/detail/BIM-1146337
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1146337
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر