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Goodwill and System Dynamics Modeling for Film Investment Decision by Interactive Efforts
المؤلفون المشاركون
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2018، العدد 2018 (31 ديسمبر/كانون الأول 2018)، ص ص. 1-10، 10ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2018-09-13
دولة النشر
مصر
عدد الصفحات
10
التخصصات الرئيسية
الملخص EN
Academic research pertaining to the marketing of film industry has identified advertising, film-making, and star power as the important factors influencing a movie’s market performance.
Prior research, however, has not investigated the joint influences of these factors.
The current study has extended previous research by analyzing the investment decision of studios or investors.
In order to analyze the optimal film investment decision in advertising, film-making, and stars power, this paper develops a goodwill model and system dynamic (SD) model, which allow us to disentangle the effects of advertising, film-making, and star power on film market performance.
The results show that the film producer should increasingly lay emphasis on investing in advertising to absorb moviegoers’ attention.
Then the film producer should focus on investing in film-making when film quality has a great impact on the movie's reputation and audience's viewing decision.
Furthermore, the film producer should pay more attention to the higher cost-performance stars who have more reasonable remuneration, better acting skills, and bigger box-office guarantee.
Moreover, the numerical analysis reveals that rational audience contribute more than fans to a movie's box-office and bankable stars contribute more than high-profile stars to a movie's returns.
Through SD simulation analysis, the film series yields higher profits than new theme movies although the cost of investment is the same.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Feng, Jian& Liu, Bin. 2018. Goodwill and System Dynamics Modeling for Film Investment Decision by Interactive Efforts. Discrete Dynamics in Nature and Society،Vol. 2018, no. 2018, pp.1-10.
https://search.emarefa.net/detail/BIM-1152796
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Feng, Jian& Liu, Bin. Goodwill and System Dynamics Modeling for Film Investment Decision by Interactive Efforts. Discrete Dynamics in Nature and Society No. 2018 (2018), pp.1-10.
https://search.emarefa.net/detail/BIM-1152796
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Feng, Jian& Liu, Bin. Goodwill and System Dynamics Modeling for Film Investment Decision by Interactive Efforts. Discrete Dynamics in Nature and Society. 2018. Vol. 2018, no. 2018, pp.1-10.
https://search.emarefa.net/detail/BIM-1152796
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1152796
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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