Return Mode Selection and Pricing Strategy for a Dual-Channel Retailer
المؤلفون المشاركون
Liu, Jiqiong
Yang, Aifeng
Hu, Xiaojian
Feng, Shuai
Wang, Guanxiong
Xu, Hui
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2020، العدد 2020 (31 ديسمبر/كانون الأول 2020)، ص ص. 1-20، 20ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2020-08-01
دولة النشر
مصر
عدد الصفحات
20
التخصصات الرئيسية
الملخص EN
With the rapid development of e-commerce and the economy, an increasing number of retailers are adopting a dual-channel retail strategy (DCRS), which allows customers to return unsatisfactory products, provided that their complaints are reasonable, and receive a full refund.
This paper studies the pricing strategies of an integrated dual-channel retailer (DCR) when it provides return policies to customers, including original channel return, fixed cross-channel return, and relaxed cross-channel return.
The relationship between the DCR’s system performance and channel pricing is impacted by customer channel preferences, and the return rates of different channels are discussed.
The results show that the greater the difference in customer preferences between channels is, the greater the profitability of the DCR will be.
A fixed cross-channel return model should be selected when the return rate in the online channel is higher or the cross-channel return rate is lower; otherwise, the original channel return model should be selected.
When the return rate of a certain channel is high, the retailer should increase the price in that channel and reduce the pricing of its competing channel to compensate for the loss caused by the returns and transfer sales between channels.
A selective return policy can not only improve the flexibility of business operations and enhance competitive advantage but also provide convenient customer returns and enhance consumers’ sense of security.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Hu, Xiaojian& Feng, Shuai& Liu, Jiqiong& Yang, Aifeng& Wang, Guanxiong& Xu, Hui. 2020. Return Mode Selection and Pricing Strategy for a Dual-Channel Retailer. Discrete Dynamics in Nature and Society،Vol. 2020, no. 2020, pp.1-20.
https://search.emarefa.net/detail/BIM-1153136
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Hu, Xiaojian…[et al.]. Return Mode Selection and Pricing Strategy for a Dual-Channel Retailer. Discrete Dynamics in Nature and Society No. 2020 (2020), pp.1-20.
https://search.emarefa.net/detail/BIM-1153136
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Hu, Xiaojian& Feng, Shuai& Liu, Jiqiong& Yang, Aifeng& Wang, Guanxiong& Xu, Hui. Return Mode Selection and Pricing Strategy for a Dual-Channel Retailer. Discrete Dynamics in Nature and Society. 2020. Vol. 2020, no. 2020, pp.1-20.
https://search.emarefa.net/detail/BIM-1153136
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1153136
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر