دراسة سلوك المستهلك الجزائري تجاه التسوق عبر الإنترنت : الدوافع و المعوقات

الملخص EN

This article aims to identify the characteristics of internet users in Algeria, examine the willingness of the Algerian consumer to purchase online, and highlight the motives and constraints affecting his intention.

Data were collected via an online questionnaire within Algeria between January and March 2014 .

The results showed that the Algerian consumer does not intend to buy a product or a service over the Internet, mainly due to the lack of trust in online transactions.