دراسة تحليلية استطلاعية لتموقع المنتجات الصينية في السوق الجزائري

الملخص EN

This study aims at determining the positioning of Chinese products in the Algerian market; in other words, the position that Chinese products occupy in the mind of the Algerian consumer.

Thus, for this purpose, a questionnaire was distributed on a sample of 100 individual consumers in Sidi Bel Abbes province.

The collected data was analyzed using the statistical software package for social sciences (SPSS.

V20).

The study concluded that the Algerian consumer is aware of the existence of Chinese products and that his awareness is built upon the poor quality and low cost of these products, which is evident in their wide spread within the Algerian market.