L'expérience de magasinage et son effet sur l'achat impulsif : une approche qualitative

الملخص EN

This study aims to understand the impulse buying experience from a longitudinal perspective.

Which allows us to identify the factors that contribute to the construction of a gratifying shopping experience that subsequently trigger impulse buying, the consequences that result from this experience and to propose aconceptual model explaining the content of the impulse buying experience in a longitudinal perspective (before, during and after the buying experience).

By using a qualitative research, this study considers the opinion of 21 buyers.

The results show that there are many factors that contribute to impulse buying such as atmospheric factors, motivations and emotions.

The results show also the consequences (Memory and emotions) and their effect on future behavioral intentions (satisfaction, re-experience and recommendation).