Impact des biais cognitifs sur les décisions stratégiques : une étude conceptuelle

الملخص EN

This article is a work of exploration on the theme of cognitive biases and strategic decision-making.

On one hand, it allows us to understand how decision-makers deal with uncertainty, complexity and ambiguity.

On the other hand, to draw the attention of the Algerian and Maghreb scientific community to the existence of a risk of error in decision making, mainly due to various biases.

The Knowledge of how they operate could significantly reduce their impact on strategic decision-making.

Key Words: Cognitive biases, Strategic decisions, Complexity, Heuristic, Behavioral theory.

JEL Classification: D03, D81,