Exploring Intracity Taxi Mobility during the Holidays for Location-Based Marketing
المؤلفون المشاركون
Wang, Wen-jun
Li, Xiao-ming
Jiao, Peng-fei
Yuan, Ning
Yu, Wei
Xu, Guangquan
المصدر
العدد
المجلد 2017، العدد 2017 (31 ديسمبر/كانون الأول 2017)، ص ص. 1-10، 10ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2017-03-20
دولة النشر
مصر
عدد الصفحات
10
التخصصات الرئيسية
الملخص EN
Taxi mobility information can be considered as an important source of mobile location-based information for making marketing decisions.
So, studying the behavioral patterns of taxis in a Chinese city during the holidays using the global positioning system (GPS) can yield remarkable insights into people’s holiday travel patterns, as well as the odd-even day vehicle prohibition system.
This paper studies the behavioral patterns of taxis during specific holidays in terms of pick-up and drop-off locations, travel distance, mobile step length, travel direction, and radius of gyration on the basis of GPS data.
Our results support the idea of a polycentric city.
It is concluded from the reporting results that there are no significant changes in the distribution of pick-up and drop-off locations, travel distance, or travel direction during holidays in comparison to work days.
The results suggest that human travel by taxi has a stable regularity.
However, the radius of gyration of movement by most of the taxis becomes significantly larger during holidays that indicate more long-distance travels.
The current study will be helpful for location-based marketing during the holidays.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Wang, Wen-jun& Li, Xiao-ming& Jiao, Peng-fei& Xu, Guangquan& Yuan, Ning& Yu, Wei. 2017. Exploring Intracity Taxi Mobility during the Holidays for Location-Based Marketing. Mobile Information Systems،Vol. 2017, no. 2017, pp.1-10.
https://search.emarefa.net/detail/BIM-1189124
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Wang, Wen-jun…[et al.]. Exploring Intracity Taxi Mobility during the Holidays for Location-Based Marketing. Mobile Information Systems No. 2017 (2017), pp.1-10.
https://search.emarefa.net/detail/BIM-1189124
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Wang, Wen-jun& Li, Xiao-ming& Jiao, Peng-fei& Xu, Guangquan& Yuan, Ning& Yu, Wei. Exploring Intracity Taxi Mobility during the Holidays for Location-Based Marketing. Mobile Information Systems. 2017. Vol. 2017, no. 2017, pp.1-10.
https://search.emarefa.net/detail/BIM-1189124
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1189124
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر