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Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?
المؤلفون المشاركون
Xiong, Liyang
Liu, Guan
Jiang, Shi
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2017، العدد 2017 (31 ديسمبر/كانون الأول 2017)، ص ص. 1-14، 14ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2017-03-06
دولة النشر
مصر
عدد الصفحات
14
التخصصات الرئيسية
الملخص EN
This paper investigates price and quality competition in a market where consumers seek variety and habit formation.
Variety seeking is modeled as a decrease in the willingness to pay for product purchased on the previous occasion while habitual consumption may increase future marginal utility.
We compare two competing strategies: price commitment and quality commitment.
With a three-stage Hotelling-type model, we show that variety seeking intensifies while habitual consumption softens the competition.
With price commitment, firms supply lower quality levels in period 1 and higher quality levels in period 2, while, with quality commitment, firms charge higher prices in period 1 and lower prices in period 2.
However, the habitual consumption brings the opposite effect.
In addition, with quality commitment variety seeking leads to a lower profit and a higher consumer surplus, while habitual consumption leads to the opposite results.
On the other side, with price commitment these behaviors have no effect on the consumer surplus, although they still lower down the firm profits.
Finally, we also identify conditions under which one strategy outperforms the other.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Xiong, Liyang& Liu, Guan& Jiang, Shi. 2017. Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?. Mathematical Problems in Engineering،Vol. 2017, no. 2017, pp.1-14.
https://search.emarefa.net/detail/BIM-1192817
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Xiong, Liyang…[et al.]. Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?. Mathematical Problems in Engineering No. 2017 (2017), pp.1-14.
https://search.emarefa.net/detail/BIM-1192817
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Xiong, Liyang& Liu, Guan& Jiang, Shi. Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?. Mathematical Problems in Engineering. 2017. Vol. 2017, no. 2017, pp.1-14.
https://search.emarefa.net/detail/BIM-1192817
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1192817
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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