Premises of anti-prophet Muhammad Agend

الملخص EN

This paper aims at blueprinting the suggested ‘anti-Prophet Muhammad Agenda’ through presenting its main components: propaganda frames, setting, tools, participants, social ideology and targets.

The propaganda includes frames like Islamophobic discourse, political, economic, cultural and social, narrative, procedural, and stereotyping.

These frames are very evident in recent mass media.

Among the main findings are: (1) Media have benefited from technology; therefore, forms and procedures of criticizing Islam,Muslims , and Prophet Muhammad have moved from being written to social media, as in the case of Innocence of Muslims; (2) the suggested title of this agenda is unique since no previous existence of its use; and (3) the agenda has shown that its realization has been accompanied by a dramatic change in tracing Muslim minorities from multiculturalism to civic integration