Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift
المؤلفون المشاركون
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2020، العدد 2020 (31 ديسمبر/كانون الأول 2020)، ص ص. 1-15، 15ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2020-12-15
دولة النشر
مصر
عدد الصفحات
15
التخصصات الرئيسية
الملخص EN
Mutual shifts in offline and online demand have become the norm in supply chain operations.
The online-to-offline (O2O) supply chain system consists of a platform vendor, a physical store, and a product.
The platform vendor sells the product directly online and governs either the centralized decision-making of a self-operated store or the decentralized decision-making of a franchised store offline.
In this study, supply chain decision models with and without demand shifts are constructed to obtain optimal wholesale and selling prices and to maximize profit.
The coordination mechanism under decentralized decision-making is designed to optimize the O2O supply chain, and the validity and applicability of the model are verified by numerical simulation.
Results show that, regardless of whether a store is self-operated or franchised, the total profit of the system increases, and online and offline prices depend on a range of demand shifts.
With an increased proportion of online demand shifts, the offline selling price and total profit of the system increase, whereas the online selling price and profit of the platform vendor decrease under decentralized decision-making.
When the fixed transfer payment fee is within a certain range, a two-part-tariff contract can effectively coordinate the supply chain.
This study not only contributes to the theoretical literature on O2O supply chain systems but also provides practical decision-making support for managers.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Wei, Feng& Zhu, Yan. 2020. Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1201731
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Wei, Feng& Zhu, Yan. Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift. Mathematical Problems in Engineering No. 2020 (2020), pp.1-15.
https://search.emarefa.net/detail/BIM-1201731
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Wei, Feng& Zhu, Yan. Self-Operated Store or Franchised Store? Optimal Decisions for Online-to-Offline Supply Chain with a Demand Shift. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1201731
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1201731
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر