A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers
المؤلفون المشاركون
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2018، العدد 2018 (31 ديسمبر/كانون الأول 2018)، ص ص. 1-9، 9ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2018-01-10
دولة النشر
مصر
عدد الصفحات
9
التخصصات الرئيسية
الملخص EN
The importance of remanufacturing system has been extensively investigated in recent years.
Taking into account the consumer valuation uncertainty and the demand uncertainty, this paper addresses the issue of closed-loop supply chain with remanufacturing by game theory.
We consider two types of consumers in the market: loss-neutral consumers and loss-averse consumers.
The loss-neutral consumers are completely rational.
The loss-averse consumers, on the other hand, are with losses being more painful than equal-sized gains being pleasant.
When multichannel structure can be chosen, the manufacturer has three pricing strategies in direct market: (1) keeping the price high with a small discount, no customers choose the online store; (2) keeping the price high with a moderate discount, only the loss-neutral customers choose the online store; (3) keeping the price low with a big discount, all customers choose the online store.
Consumers make up their decisive selections through comparing the price and channel attributes.
We introduce utility function for analyzing the market demand and then identify the optimal pricing and channel strategy to maximize the manufacturer’s profit.
Finally, the rationality and validities of the proposed model are illustrated by numerical examples, and sensitivity analyses of the parameters are also presented.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Liao, Bi-feng& Li, Bangyi. 2018. A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers. Mathematical Problems in Engineering،Vol. 2018, no. 2018, pp.1-9.
https://search.emarefa.net/detail/BIM-1206317
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Liao, Bi-feng& Li, Bangyi. A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers. Mathematical Problems in Engineering No. 2018 (2018), pp.1-9.
https://search.emarefa.net/detail/BIM-1206317
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Liao, Bi-feng& Li, Bangyi. A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers. Mathematical Problems in Engineering. 2018. Vol. 2018, no. 2018, pp.1-9.
https://search.emarefa.net/detail/BIM-1206317
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1206317
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر