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Store-Brand Production Arrangement Based on the Game Theory
المؤلفون المشاركون
Ma, Weimin
Cheng, Rong
Ke, Hua
Zhang, Jianguang
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2018، العدد 2018 (31 ديسمبر/كانون الأول 2018)، ص ص. 1-10، 10ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2018-04-01
دولة النشر
مصر
عدد الصفحات
10
التخصصات الرئيسية
الملخص EN
The increasing popularity of store brands is resulting in greater cannibalization of national brands.
Thus, national-brand manufacturers are trying their best to confront this trend.
At the same time, however, many leading national-brand manufacturers have become involved in the store-brand production of their counterpart retailers.
We construct a game-theory-based framework to model the strategic interaction between a leading national-brand manufacturer and a retailer.
Besides the national brand, the retailer also has an option for its own store brand to compete with the national brand head to head.
There are two choices for the store-brand production available to the retailer: a fringe manufacturer with low production efficiency or alternatively the national-brand manufacturer with high efficiency.
It is shown that, under certain conditions, there is a win-win situation for both the store-brand retailer and the national-brand manufacturer with the latter supplying the store brand.
More interestingly, it is found that the national-brand manufacturer supplying the store brand may lead to a higher likelihood of the store brand introduction.
Our study offers an explanation for why more and more national-brand manufacturers supply store brands.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Ma, Weimin& Cheng, Rong& Ke, Hua& Zhang, Jianguang. 2018. Store-Brand Production Arrangement Based on the Game Theory. Mathematical Problems in Engineering،Vol. 2018, no. 2018, pp.1-10.
https://search.emarefa.net/detail/BIM-1208335
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Ma, Weimin…[et al.]. Store-Brand Production Arrangement Based on the Game Theory. Mathematical Problems in Engineering No. 2018 (2018), pp.1-10.
https://search.emarefa.net/detail/BIM-1208335
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Ma, Weimin& Cheng, Rong& Ke, Hua& Zhang, Jianguang. Store-Brand Production Arrangement Based on the Game Theory. Mathematical Problems in Engineering. 2018. Vol. 2018, no. 2018, pp.1-10.
https://search.emarefa.net/detail/BIM-1208335
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1208335
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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