Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences
المؤلفون المشاركون
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2018، العدد 2018 (31 ديسمبر/كانون الأول 2018)، ص ص. 1-8، 8ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2018-03-28
دولة النشر
مصر
عدد الصفحات
8
التخصصات الرئيسية
الملخص EN
This paper studies the price game between a traditional retailer and a direct distributor who have different channel preferences.
Both of the decision makers’ objectives are to maximize their individual expected utilities.
We formulate the two decision makers’ utility functions and find out their corresponding equilibrium solutions after a game process.
We conclude that the traditional retailer has an advantage over the direct distributor in the market full of unconstrained competition.
The traditional retailer’s equilibrium price increases with the reduction of its consumer’s purchasing-intention sensitiveness to the distance of consumption.
Based on the result, we find that the game is not able to arrive at the Nash equilibrium solution in certain situations.
Moreover, the transportation cost and bargain cost strongly influence the equilibrium solutions of the price game if the market constraints become tighter.
Along with the increasing tightness of the market constraints, it appears that both the traditional retailer and the direct distributor dynamically adjust their solutions according to the same strategy.
Finally, we draw a conclusion and suggest the potential directions for future research.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Fu, Xiao& Han, Guanghua. 2018. Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences. Mathematical Problems in Engineering،Vol. 2018, no. 2018, pp.1-8.
https://search.emarefa.net/detail/BIM-1208968
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Fu, Xiao& Han, Guanghua. Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences. Mathematical Problems in Engineering No. 2018 (2018), pp.1-8.
https://search.emarefa.net/detail/BIM-1208968
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Fu, Xiao& Han, Guanghua. Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences. Mathematical Problems in Engineering. 2018. Vol. 2018, no. 2018, pp.1-8.
https://search.emarefa.net/detail/BIM-1208968
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1208968
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر