تقييم الأداء العلائقي بالإعتماد على تأثير روابط العقد النفسي في تعزيز الاستجابة الموقفية للزبون : دراسة تحليلية لأراء عينة من زبائن شركة الكفيل أمنية للاتصالات اللاسلكية

الملخص EN

The present study aims to relational performance evaluation through the investigation of the effect of psychological contract to enhancement the customer attitudinal response.

It was a sample of customers choose (sub-dealer) from al-Kafeel Omnnea Wireless Telecom amounted to (305) customers.

The study relied on the psychological contract dimensions (transactional psychological contract, relational psychological contract), and attitudinal response to the customer (customer satisfaction, customer trust, and customer commitment) in the light of what they offer previous studies.

After investigation of the scale were tested the study hypothesis using some statistical methods and tools (such as factor analysis, structural equation modeling, mean, standard deviation).

The study came to the specific conclusions of which there is the psychological contract links with the customer can significantly contribute to strengthening the response attitudinal to the customer, while the study recommended seeking to strengthen the psychological contract to increase engagement and enhance response attitudinal customer to develop the level of his relationship with the company's bonds.