دراسة تأثير الرضا و الثقة على الالتزام بالعلامة التجارية : دراسة حالة علامة كوندور

الملخص EN

The aim of this research is to study the effect of satisfaction and trust on brand commitment towards the Condor brand.

In order to determine this effect, we conducted a field study, in which a questionnaire was distributed to a number of clients of the Condor brand, about 186 customers.

The structural equation modeling (SEM) and multiple regression method were used to analyze the study data, we have concluded through this study that there is a statistically significant effect of satisfaction and trust on brand commitment.