استخدام التكنولوجيا الحديثة لتسهيل منظومة تسيير الزبائن في المؤسسة الاقتصادية : حالة الشركة الجزائرية لتوزيع الكهرباء و الغاز

الملخص EN

The aim of this study is to learn about the development of electronic means of communication and to mix them with the customer who has become the focus of attention.

The tools and techniques that help to attract and maintain it have been developed through the wide use of technology.

This is done by means of systems and programs that connect the customer through private call centers and maximize their interaction through personalization of the relationship.

The institutions have an interest in technology, and Therefore, the importance of this study is highlighted in the impact of this study on the manner in which the information is distributed, which determines how the organization communicates with its customers.

We have implemented this in the Algerian company for the distribution of electricity and gas.

We have concluded that the latter has tried to keep abreast of the developments by introducing modern technology to strengthen its relations with the various parties that deal with it.