المزيج التسويقي لمؤسسة كوندور و أثره على رضا زبائنها بمنطقة سوق الخميس بولاية البويرة

الملخص EN

This study aims to try to identify the marketing mix and its impact on customer satisfaction as a concept directly related to the results achieved by the organization and its relationship to the degree of customer satisfaction with that.

This study attempted to present the most important concepts of the elements of the marketing mix through which the organization's customers are satisfied, and in order to identify the extent of the elements of the marketing mix on customer satisfaction, the study was applied to a sample of Condor users in a region of Souk el khemiss/ Bouira state, to reach a group of The results are analyzed using the descriptive analytical approach, using the SPSS program, where the study found a positive relationship between the marketing mix of condor corporation and satisfaction of its customers in souk el khemiss/ bouira.

, that is higher the level of the marketing mix, the higher the level of satisfaction, as well as the presence of a statistically significant effect of the simple linear regression equation