The role of market knowledge in increasing market share : the case study of the regional fund for agricultural cooperation

الملخص EN

This study aimed to clarify the importance of market knowledge in increasing the market share of enterprises through a study of the CRMA (The Regional Fund for Agricultural Cooperation) Foundation.

This is done by distributing questionnaires to its staff.

The empirical study investigated the dimension of market knowledge represented by knowledge of customers, knowledge of competitors and market research and its role in increasing the market share.

The results of the research confirmed that the customer dimension is the most influential in increasing the market share, with an almost complete ence of the other two dimensions, which indicates that knowledge of the customer contributes more to reaching the target market share.