A deictic and text linguistic study of bumper stickers in Egypt

الملخص EN

The purpose of this study is to examine 90 Egyptian bumper stickers collected from Egypt; particularly, from the governorate of Sohag, within the framework of deictic and text linguistic theory.

The study is conducted by using observation technique.

The objectives of the study are to signal the essential and dynamic role of deictic expressions used in the slogans and to investigate that the seven standards of textuality are applicable to short texts like slogans.

The results indicate that the decoding of the deictic system helps in best understanding the slogans.

Through the use of different aspects of textuality, the slogans are found to fulfill the standards of efficiency, effectiveness and appropriateness.