مراعاة الاعتبارات البيئية و أبعاد التسويق الأخضر في المواقع الإلكترونية الرسمية للمنظمات في إطار التنمية المستدامة : دراسة تحليلية مقارنة

الملخص EN

Environmental protection is one of the mechanisms and priorities for achieving sustainable development.

In this context, many organizations focused on integrating the environmental dimension in their production and marketing policies.

They produce safe and environmentally friendly goods, and try to reduce the environmental pollution resulting from their production processes.

Hence, interest in a new type of marketing began at the end of the 1980s, known as green marketing.

Therefore, this study seeks to monitor and analyze the dimensions of green marketing in the official websites of a sample of Egyptian and Saudi organizations, which include elements of the green marketing mix, the objectives and requirements of green marketing; as well as identifying the environmental issues that organizations use in their messages to enhance their concerns about environmental protection.