الاتجاهات الحديثة في بحوث العلاقات العامة الرقمية الأجنبية و العربية (2008-2019)‎

الملخص EN

The study sought to provide a visualization of the general scene of foreign and Arab digital public relations research, to explore whether the technologies have brought about a qualitative shift in the public relations research agenda and model or not.

The study employed the analysis-Met method and analyzed 163 research, published Public Relations Research &Public Relations Review Journals; in addition to 137 Arab researches and dissertations on the internet.

The study found that foreign digital public relations studies are gradually shifting from description to theory, while the majority of Arab research is still in the description stage.