دور مواقع التواصل الاجتماعى في تشكيل الاتجاهات الشرائية للجمهور السعودى اتجاه إعلانات الطب البديل : دراسة تطبيقية على عينة من المستخدمين بمدينة جدة السعودية

الملخص EN

The role of social networking sites in shaping the purchasing trends of the Saudi public towards alternative medicine advertisements (An applied study on a sample of users in Jeddah, Saudi Arabia).

The focus of this study envole the role of of social networking sites in shaping the purchasing trends of the respondents towards the advertisements of alternative medicine.

The study used the method of media survey of a sample of 400 individual users of those sites who are at least 18 years old in Jeddah, Saudi Arabia.

Sample of sites on (Twitter - Facebook - Instagram - Snapchat), addiotionally the study relied on the questionnaire tool to measure the degree of interest of the respondents and their attitudes towards them, and the study found a relationship between the role of those sites in the formation of purchasing trends and the degree of interest of respondents and their characteristics and demographic except for the variable type