اتجاهات مستهلكي شريحة موبيليس نحو الاستراتيجية التسويقية لمؤسسة اتصالات الجزائر للهاتف النقال موبيليس : (دراسة ميدانية)‎

الملخص EN

This study aimed to identify the trends of Mobilis consumers towards the marketing strategy of Algeria Telecom Mobilis, through their directions towards the strategy of developing the elements of the marketing mix (product, pricing, promotion, and distribution).

The researcher applied a measure of consumer trends towards the marketing strategy prepared by The researcher based on previous studies on a sample of (100) members of Mobilis Foundation subscribers, and after statistical treatment and hypothesis testing, a set of results were reached that we will review in this study