الصورة الإشهارية و أبعادها البلاغية : قراءة في نماذج إشهارية

الملخص EN

Through this article we intend to address the advertising image as a modern discourse that is placed within a new rhetoric imposed by the modern time as a result of the developments witnessed by mankind in its various fields.

To accept or Our era has become an era of image with distinction, as it is a concise and focused speech that can be exploited and used for argumentation purposes through which we persuade others and direct them to accept or end certain actions, according to what is required by the need in different areas