التميز بإدارة علاقات الزبون لأنضاج جودة الخدمة العامة : دراسة تحليلية لواقع الاداء الصحي في جناح التمريض الخاص-مدينة الطب

الملخص EN

The theories of the preservation of the societies are not limited to the granting of compulsory vacation as a strategy to improve the lifes and control the regularity of physiological movement in humans.

But rather to explore the society with its feelings, ideas and behavior in order to mature and guide it in accordance with the general vision of the state and what is expected of the main goals that are required to be implemented.

The researchers found in the Iraqi environment a deep legacy in the relationships that can be adapted and used and even activated, especially if we find the keys and the main working methods, which reverses the conventional image of the conflict between the customer and the quality of service provided, as the customer believes that the services received are spoils or rights.

In addition, it is a financial obligation that should be reduced, which reduces the level of performance and even distorts the accuracy of integration in the relationship.

This study of aims to adopt terms that control to the leadership of the health system in Iraq.

The study was applied in the hospital of the private nursing ward, one of the hospitals of the city of medicine in Baghdad for its absorptive capacity with the high orientation of the public in its cure.

The results were the need to train the medical staff in promoting the culture and the art of dealing with the patients and the use of new tools for effective communication, cooperation with the patients and the dissemination of the spirit of participation and ownership of public funds and public interest.