القضايا الأخلاقية في التسويق للأطفال و آليات حمايتهم من الآثار السلبية للتسويق الموجه إليهم : مع الإشارة لحالة الجزائر

الملخص EN

This study aims to highlight the development in the relationship between marketing and children and to know the reasons for the increasing interest of organizations in marketing to children and to review the most important ethical issues facing organizations when they target children in their programs and marketing campaigns, as well as highlighting the various mechanisms used to protect children from the negative effects of marketing directed at them with reference for the case of Algeria.

The study found that marketing to children raises several ethical issues as it has many negative effects, and that protecting children from these effects requires adopting marketing ethics for children in organizations, issuing legislations and laws that regulate marketing to children and parents helping their children to properly understand the content of marketing.