Challenges domestic tourism post Covid 19

الملخص EN

The study aims to clarify the extent of Covid 19 pandemic impact on purchasing decision through the effect of domestic tourism mediation and consumer orientation towards domestic tourism as an alternative to international tourism due to the circumstances of Covid 19 pandemic, where a form was distributed on a sample consisting of 128 tourists from a Saida state and the data was processed using Structural equations models (PLS method) The results of the study, after statistical treatment using SMART PLS 3 2.

8 program, revealed an indirect effect of Covid-19 pandemic on purchasing decision by relying on domestic tourism as an intermediate variable to mitigate the repercussions of the pandemic.