فعالية بحوث التسويق الدولية في تمكين المؤسسات الصناعية من تحسين أدائها التصديري : مؤسسة Bifa So. Al. Tu. Bi نموذجا

الملخص EN

This research paper aims to present an approach to the Algerian industrial enterprises that wish to access international markets, taking export as a strategy for this, by focusing on the concept of international marketing research, by highlighting its effectiveness in improving its export performance, we have taken the Bifa SO.

Al.

Tu.

Bi Foundation as a model for the study.

The study concluded that the enterprise of BIFA relies on marketing research in its export activity, as it contributes to extracting marketing opportunities in international markets through the marketing information it provides to the Marketing Department, and also helps in solving its marketing problems and preserving the strengths and success factors to improve the export position.

In addition, the export environment conditions in Algeria are the main impediment to the process of raising the export performance of BIFA and the industrial enterprises in Algeria in general.