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Employer branding as a contemporary challenge in the 2020 workplace; during the era of transformational change
المؤلف
المصدر
Arab Journal for Administration
العدد
المجلد 41، العدد 2 (30 يونيو/حزيران 2021)، ص ص. 409-420، 12ص.
الناشر
جامعة الدول العربية المنظمة العربية للتنمية الإدارية
تاريخ النشر
2021-06-30
دولة النشر
مصر
عدد الصفحات
12
التخصصات الرئيسية
الموضوعات
الملخص EN
Nowadays in the dynamic transformational environment, organizations face many challenges to become more knowledge-based, more emphasis on innovation and technology, as well as facing intensive competition for attracting and retaining a high-quality workforce.
Those organizations seek employees from different cultural backgrounds and more attention is given to the “Generation Z” namely digital talents; entering the 2020 market place.
So organizations should meet the previously mentioned challenges' by differentiating themselves from other competitors in the labor market and enhancing their employer attractiveness as a tool to ensure competitive advantage for the organizations.
This research aims at getting a clearer understanding of Generation Z perception of 2020 workplace and reflecting on how an employer branding (EB) strategy can be the answer for differentiation, through the delivery of a value proposition based on functional, symbolic and economical benefits, which should be consistent with the needs of this new generation.
To carry out this mission, employers need to have a strong and unique value proposition and, at the same time, need to know how to communicate this value to potential candidates (Generation Z) using digital codes and channels.
Generation Z is represented in this research by undergraduate students who are in their final year of study, selected from British University in Egypt.
The practical implication of this research should suggest the appropriate employer branding strategies and identify the relevant set of responsibilities required for organizations taking strategic steps toward “the war for talent.
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نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Mustafa, Basant Adil. 2021. Employer branding as a contemporary challenge in the 2020 workplace; during the era of transformational change. Arab Journal for Administration،Vol. 41, no. 2, pp.409-420.
https://search.emarefa.net/detail/BIM-1239986
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Mustafa, Basant Adil. Employer branding as a contemporary challenge in the 2020 workplace; during the era of transformational change. Arab Journal for Administration Vol. 41, no. 2 (Jun. 2021), pp.409-420.
https://search.emarefa.net/detail/BIM-1239986
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Mustafa, Basant Adil. Employer branding as a contemporary challenge in the 2020 workplace; during the era of transformational change. Arab Journal for Administration. 2021. Vol. 41, no. 2, pp.409-420.
https://search.emarefa.net/detail/BIM-1239986
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1239986
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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