استخدام تقنية الاتصال الرقمي في العلاقات العامة الحكومية : دراسة تحليلية للقيادة العامة لشرطة الشارقة أنموذجا

الملخص EN

This research aims to identify the trends of public relations practitioners and the standards of their management towards the use of modern communication technology in the field of public relations and information in the leadership of Sharjah Police and its implications for the best services provided to customers from the public, by tracking the factors affecting the use of this technology in the field of public relations, which were represented in the internal factors, technical and technical factors, and organizational factors operating within the framework of public relations and media management, as well as explaining the effects associated with the use of this modern technology in its field of work, as well as identifying the trends of relationship management The public is about using modern communication technology in their field of work as a modern communication technology.

It also aims with its content to introduce the relationship between modern communication technology and its important role in the field of public relations in general through its functions and activities, which were addressed by the four research pillars, which clarify the concept of technology and public relations and what it is.

The author relied on the methodology of preparing this research an integrated perspective that clarifies the reality of the use of modern communication technology in the field of public relations and information, and the factors affecting this use in one of the governmental institutions of the Emirate of Sharjah in the United Arab Emirates (a model of public relations and media in the General Command of Sharjah Police) with what it contributes to Enrich this field, temporarily and in the future.

The contents and results of the research revealed the most important factors among customers (the public), along with modern communication technology services provided by the website of public relations and information in the General Command of Sharjah Police for their daily life that 99 % of them (the public) feel safe in the Emirate of Sharjah in exchange for these services Different.

The contents of the research also revealed, through its information and results, that 95 % of customers (from the public) with the services of the website of public relations and media in the General Command of Sharjah Police feel happy in return for these modern technological communication services provided to them.