The effect of store environment on shoppers urge to buy impulsively : an application of stimulus-organism-response paradigm
المؤلفون المشاركون
Mustafa, Rasha H. A.
al-Sayyid, Riham I.
المصدر
Scientific Journal for Economic and Commerce
العدد
المجلد 51، العدد 4 (31 ديسمبر/كانون الأول 2021)، ص ص. 211-246، 36ص.
الناشر
تاريخ النشر
2021-12-31
دولة النشر
مصر
عدد الصفحات
36
التخصصات الرئيسية
الموضوعات
الملخص EN
The purpose of this paper is to examine the influence of store environment elements (e.
g.
music, light, layout, employee's friendliness) on Egyptian shoppers' urge to buy impulsively (UBI) via affecting their hedonic shopping motivation and their impulse buying tendency (IBT).
The study utilizes Stimulus-Organism-Response (S-O-R) paradigm to investigate the proposed research model in the Egyptian retail context.
Mall-intercept method with self-administered questionnaire were applied to collect data from 449 shopper at hypermarkets/supermarkets located in Cairo, Egypt.
Structural Equation Modelling was used to examine the proposed model.
The results indicate that store environment has a significant positive effect on hedonic shopping motivation, shoppers' impulse buying tendency (IBT) and urge to buy impulsively (UBI).
In addition, the findings reveal that hedonic shopping motivation has a strong positive effect on shoppers' impulse buying tendency, which in turn positively affect shoppers' urge to buy impulsively.
The findings can be of interest to Egyptian retailers as they provide better understanding of the store environment elements that affect shoppers' urge to buy impulsively.
Hence, they can draw on the results to deliver the promised value to their target shoppers, thus generate more sales and boost their retail store overall performance.
Finally, the study contributes to the extant literature as it incorporates store environment elements with individual factors in one holistic model to extend the comprehension of shoppers urge to buy impulsively.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Mustafa, Rasha H. A.& al-Sayyid, Riham I.. 2021. The effect of store environment on shoppers urge to buy impulsively : an application of stimulus-organism-response paradigm. Scientific Journal for Economic and Commerce،Vol. 51, no. 4, pp.211-246.
https://search.emarefa.net/detail/BIM-1240564
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Mustafa, Rasha H. A.& al-Sayyid, Riham I.. The effect of store environment on shoppers urge to buy impulsively : an application of stimulus-organism-response paradigm. Scientific Journal for Economic and Commerce Vol. 51, no. 4 (Dec. 2021), pp.211-246.
https://search.emarefa.net/detail/BIM-1240564
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Mustafa, Rasha H. A.& al-Sayyid, Riham I.. The effect of store environment on shoppers urge to buy impulsively : an application of stimulus-organism-response paradigm. Scientific Journal for Economic and Commerce. 2021. Vol. 51, no. 4, pp.211-246.
https://search.emarefa.net/detail/BIM-1240564
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1240564
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر