دور الأداء التسويقي في تحقيق استدامة المؤسسات الصغيرة و المتوسطة : حالة مؤسسة المشروبات الغازية و المياه المعدنية القولية بالمنيعة ولاية غرداية

الملخص EN

The subject of marketing performance in small and medium-sized enterprises is an important topic as a result of the challenges faced by, where we find that performance indicators and marketing of effective methods to improve the performance of these institutions through the marketing of their products and the best of rivals, leading to survive in the market, and therefore we will try during this research paper to identify the role of marketing performance in achieving sustainability of institutions which are small or medium, through the knowledge of the performance indicators and marketing of production company of carbonated drinks and mineral waters of El-Meniaa-Gradaia from the year 2010 to the year 2014, in order to achieve viability and sustainability in the market.