التأثير النفسي للترويج على القرارات الشرائية

الملخص EN

It is known that to promote, an important element of the marketing mix which plays an important role in publicizing the organization and marketing of their products and it, The research was conducted to introduce the concept of promotion and the promise of the elements and the importance of promoting the objectives and components of the mixture to promote and factors affecting it, has been obtained for research data through the preparation of Form questionnaire distributed to a sample of consumers to promotional statement of their view, means used in the Iraqi markets.

data entry and processing was done using the by using (SPSS) to obtain the desired results and conclusions have been reached and the conclusions and proposals contained in the search.